Fifth Tribe's Digital Presence: A UX/UI redesign for a Global Digital Agency
Digital Agency • 2021
Role: Creative Direction, UX/UI Design, Custom 3d Illustrations
Project details
Redesign the Fifth Tribe website to improve communication, marketing effectiveness, and client engagement while adapting to modern technology and design standards.
I was responsible for creating wireframes, designing high-fidelity mockups, creating custom 3d illustrations and collaborating with the client's in-house development team throughout the entire process.
Objectives & Target Audience
The existing Fifth Tribe website had become outdated and misaligned with the company's goals and target audience, which consists of non-profits, government agencies, and businesses seeking digital services. The website struggled to effectively showcase their services, communicate their brand story, or demonstrate credibility to potential clients.
Moreover, it lacked responsiveness and modern design standards. To address these issues, the project aimed to create a visually appealing, user-friendly, and responsive website that successfully communicates Fifth Tribe's brand values and story, attracts new clients, and provides credibility to potential customers.
Constraints
Headless CMS approach: The client's in-house team was responsible for building the website using a headless CMS, which influenced some design decisions and required close collaboration with the development team.
Responsiveness: Ensuring the design was adaptive to all screen sizes without compromising the user experience or visual appeal.
Custom 3d Illustrations
To differentiate their new website from competitors and emphasize their innovative approach, Fifth Tribe decided to incorporate custom-crafted 3D illustrations as a key design element.
These unique and visually striking illustrations not only captured the company's technological groundbreakiness but also engaged visitors and reinforced the agency's commitment to delivering cutting-edge digital solutions.
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