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Uncommissioned project – designed by Artyom Sklyarov
Boulder, Colorado 2020

www.sklyarov.us

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Logotype

New York City Transit Authority Brand Guidelines: Logos

Built on the original timeless logo. Dynamic, generative identity to highlight diversity of New York City.

www.sklyarov.us

Logotype

New York City Transit Authority Brand Guidelines: Logos

Built on top of the original timeless logo. Dynamic, generative identity to highlight diversity of New York City.
Gradient meant to be dynamic on a mediums that support animation. Gradient will slowly morph into different color and shapes variations.

www.sklyarov.us

All MTA logos

New York City Transit Authority Brand Guidelines: Logotypes

Master MTA logo and division logos.

www.sklyarov.us

Logo
New York City Subway

I Love NYC Subway

Evolving on the iconic work of Milton Glazier. Undoubtedly NYC.

www.sklyarov.us

Logo
New York City Bus

I Love NYC Bus

Evolving on the iconic work of Milton Glazier. Undoubtedly NYC.

www.sklyarov.us

Logo
New York City Ferry

I Love NYC

Evolving on the iconic work of Milton Glazier. Undoubtedly NYC.

www.sklyarov.us

Color Palette

New York City Transit Authority Brand Guidelines: Colors

Vibrant, yet timeless.

www.sklyarov.us

Color tints

New York City Transit Authority Brand Guidelines: Color Wheel

Vibrant, yet timeless.

www.sklyarov.us

Typography
Primary typeface

NYC Graphic Standards Manual

Primary typeface for use only in logomarks, headers and navigational pieces.

www.sklyarov.us

Typography
Secondary typeface

NYC Graphic Standards Manual

Secondary typeface for instances where less visual emphasis is needed.

Route signs

NYC Graphic Standards Manual

Subway route signs.

www.sklyarov.us

Patterns

NYC Graphic Standards Manual

Geometric patterns inspired by NYC architecture.

Patterns

NYC Graphic Standards Manual

Geometric patterns inspired by NYC architecture.

Patterns

NYC Graphic Standards Manual

Geometric patterns inspired by NYC architecture.

Patterns

NYC Graphic Standards Manual

Geometric patterns inspired by NYC architecture.

Patterns

NYC Graphic Standards Manual

Geometric patterns inspired by NYC architecture.

Patterns

NYC Graphic Standards Manual

Geometric patterns inspired by NYC architecture.

Physical objects

transparent

Poster

Physical objects

transparent

Poster

Physical objects

transparent

Poster

Physical objects

transparent

Book

Physical objects

transparent

Book

Physical objects

transparent

Book

Physical objects

transparent

Book

MTA-Card_New-Yorker
MTA-Card_Tourist
MTA-Card_Student
MTA-Card_SingleRide
NYC Graphic Standards Manual
NYC Graphic Standards Manual
NYC Graphic Standards Manual
NYC Graphic Standards Manual
NYC Graphic Standards Manual
NYC Graphic Standards Manual
NYC Graphic Standards Manual
NYC Graphic Standards Manual

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